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Explore a Comprehensive Feature Comparison of PbN.

Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |      Turn Google Searches Into Booked Appointments with Reserve with Google, Now LIVE on Practice by Numbers.      |     
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Marketing ROI

Find What Works.
Fix What Doesn’t.

Get a software that helps you understand where your spend brings the most patient conversions, so you can double down on what drives growth and stop investing money on what doesn’t.
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Measure. Analyze. Adjust.

Do you have a clear view of your marketing spend?  The best marketing decision you'll make is knowing where your money goes. Without attribution, you're making million-dollar decisions with no solid data. The result? Profitable marketing channels get underfunded. Losing strategies get renewed. Growth stalls. Marketing ROI from Practice by Numbers highlights key insights such as which sources deliver your highest-value patients, what your true cost per acquisition is, and where you should be investing more. With complete marketing ecosystem in one view, you can make smarter decisions for your practice.
Easily see new patient lead conversions by source
Integrate effortlessly with your practice management software and Quickbooks
Get actionable insights that help you make smarter decisions
Understand which marketing campaigns are top–performer
Identify which marketing campaigns should be paused or stopped
Maximize your practice ROI and lead conversions of potential new patients into current patients

Optimize Your
Marketing Performance

Easily Track How Many New Patients (Leads) Each Campaign Generates

Through the dental marketing dashboard provided by Market IQ, dentists can now easily see the number of new patients (leads) generated from a particular dental marketing campaign. By using a unique technology called ‘Dynamic Number Insertion,’ the dental KPI software tracks the true lead source of all online leads.
By having a clear view of new patient lead conversions by each source, you can easily identify your best performing, and worst performing campaigns and make necessary adjustments accordingly.

Make Your Marketing Budget Work for You

Every new patient costs money,  so it is important to know which marketing channels bring the best results for your practice. With Marketing ROI, you can easily see both the total production booked and production for each specific new patient lead source.
Plus, seamless integration with your dental practice management software and Quick books ensures your practice understands the dental ROI (Return on Investment) and indicates where you may want to keep running campaigns, or make adjustments.
  • Evaluate each lead source.
  • Discover your top-performing campaigns.
  • Get better results and higher profits for your practice.

Convert New Leads Into Your Next Patients

Market IQ makes it easy for your practice to follow-up with patients, and gives you insights into phone calls, conversations, and more. This makes you better understand how new leads are being handled when they call your practice for their initial appointment.

Loved by Practice Owners

For those looking at a practice metric software program, I recommend Practice by Numbers. It’s helped me look at my KPIs on a monthly basis. You can access this on your phone or on desktop. I am even more excited that they have added features like review campaigns, post op campaigns, web chat, marketing source analysis, and so much more. As a business owner that needs a work life balance, I don't have to work with multiple vendors to accomplish all the above. For those that use PbN, I’d love to hear what feature you like best, since I am still learning how to maximize the software.

Grace Yang

www.wisconsindentalimprovements.com

Pinpoint your best marketing channels, optimize your spends, and drive profitable growth.

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Frequently Asked Questions

What is dental marketing ROI tracking?
Dental marketing ROI tracking measures the return on investment from your marketing campaigns. It shows you exactly which marketing channels bring in new patients, how much each patient costs to acquire, and which campaigns generate the highest revenue for your practice. This data helps you make informed decisions about where to allocate your marketing budget.
How does Marketing ROI software help dental practices?
Marketing ROI software gives you complete visibility into your marketing performance. You can see which campaigns generate the most new patient leads, track production by lead source, and identify underperforming channels. The software integrates with your practice management system and QuickBooks to provide real-time insights that help you optimize spending and maximize returns.
What is Dynamic Number Insertion and how does it work?
Dynamic Number Insertion is a technology that assigns unique numbers to different marketing campaigns. When a potential patient calls, the software automatically identifies which marketing source they came from, whether it's Google Ads, Facebook, direct mail, or another channel. This ensures accurate tracking of every lead source.
Can I track new patient leads by marketing source?
Yes. The dental marketing dashboard shows you exactly how many new patient leads each campaign generates. You can see conversions by source, compare performance across channels, and identify which campaigns deliver the best results. This makes it easy to spot top performers and campaigns that need adjustment.
Can I see which marketing channels bring the highest-value patients?
Yes. The dashboard shows production by lead source, not just lead volume. This means you can identify which channels attract patients who schedule high-value procedures versus those who only book routine cleanings. This insight helps you focus on quality over quantity.

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See how you can handle scheduling, payments, communication, and reporting — all in one place, with one platform.

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