Compare PbN

Explore a Comprehensive Feature Comparison of PbN.

Get a Demo

Marketing IQ

Marketing IQ

Turn Your Marketing Data
Into Measurable Growth

Track every lead, call, and campaign and know exactly which marketing efforts bring in new patients and real revenue.
Book a Demo

All Your Marketing Metrics in
One Place (Yes, Really!)

Marketing IQ transforms how dental practices understand and optimize their marketing efforts. By combining call tracking, web analytics, and ROI insights in one place, you can finally see which campaigns bring real patients and which ones don’t deliver results.
toggle
Comprehensive Lead Tracking
Comprehensive Lead Tracking
See exactly where your leads come from: Facebook, Google, Yelp, or anywhere else, and measure performance across every channel.
toggle
Call Insights & Recordings
Call Insights & Recordings
Listen to real patient calls, evaluate team performance, and turn missed opportunities into booked appointments.
toggle
ROI Marketing
ROI Marketing
See exactly how much return you’re getting from every dollar spent, integrated with your PMS and QuickBooks for precision.
toggle
New Patient Insights
New Patient Insights
Track new patient trends, referral sources, and average treatment values to fine-tune your acquisition strategy.
toggle
Referral Source Performance
Referral Source Performance
Find your most profitable marketing channels and stop spending on what doesn’t convert.
toggle
Dynamic Phone Tracking
Dynamic Phone Tracking
Match every call to the right campaign with dynamic phone number tracking.
toggle
Website Traffic Integration
Website Traffic Integration
Connect Google Ads, Analytics, and your PbN dashboard for a complete picture of how visitors become patients.
toggle
Campaign History
Campaign History
See performance over time. Compare campaigns, track patient lifetime value, and uncover what drives real ROI.

Measure What Matters.
Spend Smarter. Grow Faster.

Marketing IQ goes beyond clicks and impressions. It shows you how each campaign contributes to actual patients, production, and collections. Get clear, actionable data that helps you make smarter decisions every month. Plus, Marketing IQ integrates directly with your Practice Management Software and QuickBooks, ensuring every lead, patient, and dollar is accounted for. No manual tracking, just real-time marketing visibility.
Book a Demo

Loved by Practice Owners

My company has used Practice by Numbers for years now, and since joining the team it has truly exceeded my expectations. The ease of use is unparalleled. The intuitive interface allows even non-technical users to get up and running quickly. What really sets PbN apart are the new and exciting features that are continuously rolled out. It’s clear the team listens to user feedback and is committed to constant improvement. Every time we meet with our rep, they always offer to make suggestions to the team with our ideas so our experience is streamlined. Speaking of our rep, whenever we’ve had questions or needed assistance, the support team has been incredibly helpful, responsive, and knowledgeable. 
I highly recommend Practice by Numbers to anyone looking for reliable, innovative, and user-friendly practice management.

Brianna P.

Marketing / Administrative Assistant

Frequently Asked Questions

How does Marketing IQ track where my leads come from?
Marketing IQ uses advanced multi-channel tracking to identify lead sources across all your marketing platforms including Google Ads, Facebook, Yelp, direct website visits, and referrals. Dynamic phone number tracking assigns unique numbers to different campaigns, so every call is automatically matched to the right marketing source. 
Can I listen to patient phone calls with Marketing IQ?
Yes. Marketing IQ includes call recording and call insights features that let you listen to actual patient conversations. This helps you evaluate front desk performance, identify training opportunities, and recover missed appointment bookings. All recordings are stored securely and comply with privacy regulations.
How does Marketing IQ calculate marketing ROI?
Marketing IQ integrates directly with your Practice Management Software (PMS) and QuickBooks to track the complete patient journeY, from first contact through treatment completion and payment. By connecting marketing spend with actual production and collections data, you get precise ROI calculations that show exactly how much revenue each campaign generates per dollar spent.
Does Marketing IQ work with my existing practice management software?
Yes. Marketing IQ is built to integrate seamlessly with leading dental practice management systems and QuickBooks. This integration eliminates manual data entry and ensures your marketing metrics reflect real patient data, appointment bookings, treatment acceptance, and revenue.
Can Marketing IQ help me reduce wasted marketing spend?
Absolutely. Marketing IQ identifies which campaigns, keywords, and channels actually convert into paying patients versus those that generate clicks but no appointments. By revealing your true cost per acquisition and ROI by source, you can confidently eliminate underperforming campaigns and invest more in what works.

Book Your
Free Demo

See how you can handle scheduling, payments, communication, and reporting — all in one place, with one platform.

Image
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.